It’s tough to stand out in a crowded field, particularly in the world of technology. In order for employers and clients to recognize you, you have to be visible. One of the best ways to improve your visibility is through LinkedIn’s powerful platform.
However, if nobody knows who you are on LinkedIn, it becomes much more difficult for people to recognize your good work. There are a number of factors that make LinkedIn a signal-to-noise ratio nightmare, but one of the most common is your lack of connections.
Your best bet is to connect with people who have already proven their ability to deliver quality work. But how does one do this? Don’t forget that if you’re hunting for a job you should consider adding your resume to LinkedIn, or at least modifying it to improve your chances.
In this article, I’ll show you how to network with as many as 50 high-caliber professionals on Linkedin in seven easy steps. So follow along and get on some good referrals.
- Connect with people you already know.
- Use Advanced People Search to find a potential connection’s email address.
- Once you have their email address, send a personalized message asking to connect.
- Follow up if they don’t reply within a week or two. You don’t want to pester them, but you also want them to know that you aren’t a stranger.
- If they say no, be persistent. Follow up with a second message one to two weeks later, and continue until you have their email address.
- Use the Advanced People Search function to find more people that you know or that you’ve met in person for potential connections.
- Start connecting with these folks by going through the process again, ensuring to always reach out with a personal, personalized message.
It’s important to note that you don’t have to network the same way on LinkedIn as you do on other social networks. Your goal is simple: just connect with people who are qualified for your industry, and follow up with them after you’ve connected to make sure they know who they are connecting with.
1) Connect with people you already know.
Using LinkedIn is like meeting someone new, but instead of shaking their hand, you’re using it to make an impression.
The first step is always introducing yourself by name. Then it’s time to ask for their email address; go ahead and use the Advanced People Search function of LinkedIn to find this contact, which can be found on their profile (and yours too).
The second step is very important; this is where you will start building your LinkedIn network. When you receive their reply (which usually takes between one minute and two weeks), you can send a personalized message (see tip #3) to let them know who they are connecting with.
2) Use Advanced People Search to find a potential connection’s email address.
If you’re like me and like to do things the hard way, the Advanced People Search function of LinkedIn is for you—and it works really well!
Go ahead and enter their name into the search bar, and then click on the orange with underlined text that says “Find email” at the bottom of your screen. Then click on “Advanced People Search” and it will take you to a page with all the emails of every company they work for. Click on the first one that says “View details.”
You can then click on the name of that person’s company and then their email address. If you’re like me and like to do things the hard way, the Advanced People Search function of LinkedIn is for you—and it works really well!
The next step is to use a free email extractor to get the email addresses of everyone else in your network. For this, you can use GSA Email Hunter . This tool will scrape all of LinkedIn’s databases and extract any emails that link back to the main server.
Then, these emails are displayed in a neat little spreadsheet; save it and go through each email address one by one and send out your personal message.
3) Once you have their email address, send a personalized message asking to connect.
Once you find them and get their email address, send them a personalized message the next time you’re connected on LinkedIn.
Tell them what’s going on in your life or what they can expect if they connect with you.
Next, tell them why it is that you want to connect with them.
4) Follow up if they don’t reply within a week or two.
You don’t want to pester them, but you also want them to know that you aren’t a stranger.
Follow up with them if they don’t get back to you within a week or two.
Connecting on LinkedIn is different from meeting someone in person, so showing your interest isn’t bad—especially if you’re looking for career growth opportunities.
5) If they say no, be persistent.
Follow up with a second message one to two weeks later, and continue until you have their email address.
Now that you’ve connected with them, it’s time to get their attention. You can do this by sending them another personalized message.
6) Use the Advanced People Search function to find more people that you know or that you’ve met in person for potential connections.
If the person you’re trying to connect with isn’t responding, try using the Advanced People Search function on LinkedIn once more; this will bring up all of the people connected to that contact.
Send out your message one last time and see if they reply.
7) Start connecting with these folks by going through the process again, ensuring to always reach out with a personal, personalized message.
Continue the process all over again. The more personal one-on-one connection you make, the more your network will grow.
When you make a connection, they will most likely become your leads, and it’s important to keep them happy by sending out personalized messages to let them know who their contact is.
Now that you’ve connected with someone on LinkedIn after going through this process, you’re ready to start making some connections on your own!
Building Your Network on LinkedIn
LinkedIn is a network of networks—that’s why using LinkedIn is so effective for finding leads. That being said, no matter how big or small your network is now, the more people that you connect with on LinkedIn the bigger your network becomes.
Your goal should always be to connect with as many people as you can, because the more people that you know, the more that you can influence and grow your network for yourself and others.
How to Build Your LinkedIn Network
There are ways to build up your network on LinkedIn, however there are no right or wrong steps; it just comes down to what works and what doesn’t.
For example, if I told you that using a technique like cold-emailing someone would help them grow their network fast, I’d be dead wrong. It isn’t efficient and it doesn’t increase your chances of success.
1) Join Groups related to your industry or type of company (if you’re a business owner).
There are many LinkedIn Groups available to you, all of which can help you grow your network.
For example, if you’re running a business, join business groups or industry-specific groups.
2) Find out what people in your network do.
How do you know what other people in your network do?
This is where LinkedIn’s “Find People” function comes in handy because it allows you to go through the profiles of LinkedIn members that are within 50 miles of you and see what they do for a living.
You can then start collaborating with them and building up your network from there.
3) Keep your network as close as possible.
Try to keep your network as close as possible; it’s best to find those contacts that are as local as possible (if you’re not already doing this).
You never know when you’ll need help from the people around you, especially if you’re running a business.
4) Always try to help people in your network and ask for help when you need it. Remember: mutual connections are the key to success.
There will be times where someone in your network will need some help and will go out of his or her way to return the favor and do whatever he or she can for you—and vice versa for yourself.
Always ask for help when you need it, because the best way to get people to help you is to show them that you can help them first.
5) Grow your network by sending out personalized messages asking for connections.
Although there are plenty of other ways to connect with others on LinkedIn, the best and fastest way for you to get a new connection (or reconnect with someone) is through sending them a personalized message.
This allows you to develop a relationship fast and emphasizes the personal side of LinkedIn instead of the professional side of it.
6) Keep up with what people in your network are doing and get an idea of what they’re trying to accomplish.
This is why it’s so important to stay up-to-date on what your network is doing.
If you’re not, then you’re missing out on opportunities, and that’s something that you simply can’t afford to do.
7) Start setting up LinkedIn events with those in your network.
LinkedIn offers a way for groups of members to come together online and actually meet face-to-face in real life.
This way, they can get to know one another in person while still having the opportunity to keep the other levels of conversation open through their LinkedIn profiles.
8) Send out invites to meet with people in your network.
If you’re looking for a way to get people that you don’t know yet to connect with you, then try reaching out and inviting them to meet for coffee or lunch.
They may not take you up on it, but it never hurts to try!
9) Use LinkedIn’s Email Finder to find out why others aren’t connecting with you.
There will be times when you send someone a message and they will never get back to you—or won’t get back to you for weeks or months at a time.
This is because there may be something else going on in their life and they just can’t get back to your message.
LinkedIn’s Email Finder is designed to find people that have a professional reason for not being able to get back to you, and if they do have a reason then it will direct you to a page that explains what the reason is.
You can then reach out and ask them why they haven’t been able to get back to you, which will help develop the relationship further.
10) Use LinkedIn’s InMail feature.
InMail was developed so that LinkedIn members could send messages directly to someone without having them view your message first before responding.
The reason for this is so that people can send personalized messages to someone in their network without having to worry about the message being sent out to the entire network.
11) Use your connections to build your network.
This may sound like common sense, but it’s important to use your connections (and the connections of others) in order to grow your network. For example, if you’ve met someone that has helped you once or twice in life, connect with them on LinkedIn and send them a message asking them how they’re doing; this will make them feel good and help you grow your network.
Networking on LinkedIn With Zero Connections
LinkedIn is a great tool that can certainly help you build your network, but it’s important that you know what it is and how to get the most out of it.
Overall, LinkedIn is great for connecting with people of similar interests, which is why it’s so popular among business professionals.
Start building your LinkedIn network today by trying out the techniques mentioned above so that you can start to build up your network, which will help you find new opportunities, expand your industry knowledge, and ultimately improve your overall business.
What other LinkedIn techniques do you use? Share with us in the comments below!